“It is very difficult to demolish the physical wall, and it is difficult to remove the “enclosed wall” in the heart. I think what we really want to break is the “enclosure” in our heart and we encourage the open culture of the road. anodized aluminum sheet
Today I want to speak three points. First, talk about relations; talk about craftsmanship in the second; talk about internationalization in the third.
1. Strong and weak relationships
In China, we must talk about relationships, especially property management. why? The so-called relationship in China is nothing more than that you are looking for someone else to pull the relationship. Others are looking for you to pull the relationship. Property management is like a young wife. She has to find someone else to talk about relationships and find services. Property management is not a strong one. It is not that someone asks you, but you are asking for someone else. anodized aluminum sheet
Here we talk about the topic of “breaking the wall” that was relatively controversial some time ago.
The Great Wall of China is a wall, the Forbidden City is a wall, and the courtyard is a wall. From a certain perspective, it can be said that China has a kind of “wall culture.” Recently, the media asked me to recommend a book. I recommended a set of “The Romans”, a total of 15 books. Among them, the tenth book talked about the wall, involving construction and engineering. This tenth preface mentions that when the Romans built roads more than 2,000 years ago, the Chinese Empire was repairing the Great Wall. On the physical level, one is developed horizontally and one is vertically developed. The vertical unfolding is to encircle and the horizontal development is the main road, extending in all directions. Obviously one is the circumference and one is the opening.
The most typical characteristic of the “wall culture” is to defend and protect oneself and form a strong connection within the wall. However, the outside world is close to closed and rejected, forming a defensive and unopened concept in our hearts.
In terms of Vanke, we have always advocated open community design. The Shanghai Vanke Community is open because it is not only used for the community itself, but also used around the community. The service facilities are highly efficient. Naturally, it has become a center of the Minhang Qibao Community, and various urban functional units are there. anodized aluminum sheet
However, it is easy to remove the physical fence and it is difficult to remove the “enclosure” in the heart. I think what we really want to break is the “enclosure” in our heart, and we encourage the open culture of the road. For example, our Chinese tradition is particularly concerned with relationships. One is kinship, such as family business, and the other is geo-relationship. This inner strong link is a kind of “wall culture”.
Relations are worldwide and definitely not unique to China, but China speaks more. What is a strong relationship? That is, you trust him in particular. You can trust him. It may not only be a blood relationship or a geographical relationship, it may be a classmate relationship, and so on. Everyone is in close contact with each other. I know what he says. This is a strong relationship. According to evolutionary psychology, a person’s strong relationship will not exceed 20 in a lifetime.
However, we have reached the Internet age, an open era, the world is a flat, if we rely on strong relations, it is very limited, we also need weak relations.
Do weak relationships affect our mutual trust? No. The reform and opening up are in line with international standards. In the Internet era, we need to weaken strong relations and strengthen weaker relations in China. How to deal with weak relations? I think there are a few. anodized aluminum sheet
First, businessmen do business. In traditional Chinese culture, doing business is definitely a strong relationship. “Playing father and son soldiers, playing tiger brothers,” because he does not worry about who blood betrayed, and the same business. Another strong relationship is geographical.
But after the discovery of the Great Navigation, the sailors took risks in order to make a fortune. When a ship went out, and when it came back, they did not know. The relationship between them was neither blood nor geographical. What connected together? I think it is rules, the spirit of contract. We can all not be familiar with each other, but everyone follows the rules and signs contracts. Now business is more about contracts, and talk about contracts is about rules. Rules are not necessarily reasonable, but they must be observed. In this way, your transaction costs are low, and the partnership established is wide. What I personally pursue is the weak relationship.
“The gentleman’s cross is as light as water.” How to correct such a relationship, we are weak links, that is, rules, that is, transparency. When you put yourself very clearly, the other person also knows what kind of person you are.
How many years ago I said that Vanke did not pay bribes. Today I have to fight tigers and shoot flies. I still stand here and speak, and many people believe it. We must stand firm on our weak relations. You cannot rely on others. You must rely on your own rules.
Now is the era of the Internet and the Internet of Things. If we conceptualize a wall and a soil, we will not adapt to the future. However, I am delighted to see that in the past five years, China’s property has undergone great changes and it is already adapting to such a future Internet age.
2. Two typical examples of craftsmanship
The craftsman’s spirit is to strive for perfection and we must do it well. I want to talk about the artisan spirit embodied in the two people. anodized aluminum sheet
The first one is Mr. Sui Shijian. Why is it 73 years old to start a new business? After 10 years, “Orange Orange” is successful because of his craftsmanship and excellence. I have introduced Mr. Sui Shijian on different occasions and will not start today.
Today I would like to mention another person. He has a close relationship with real estate. Sun Wenjie, he is the chairman of the former China State Construction Corporation, the chairman and general manager of the former China Sea Corporation, and the founder of China Shipping.
When Vanke entered real estate, China Construction Corporation’s company in Hong Kong called China Overseas Construction Engineering Co., Ltd. and was registered in Hong Kong. When Vanke entered real estate in 1988, Chinese overseas companies were already well-known in Hong Kong and were known for their architectural expertise. In 1988, they had already received one-third of the construction volume in Hong Kong. At that time, China Overseas began to enter real estate development companies from construction companies. When it entered the real estate industry, it was an extraordinary shot. It became a model for Vanke to follow the example of learning. China Shipping itself originated from a construction project. At that time, it was higher than Vanke by design, construction, cost control, and quality assurance. anodized aluminum sheet
In the Hong Kong financial crisis in 1997, China Shipping’s listed stock prices in Hong Kong were extremely low. I saw an opportunity to meet with Mr. Sun Wenjie, the middleman at the Kempinski Hotel in Beijing, and proposed the merger of China Vanke and China Shipping. The proposal was rejected by Mr. Sun.
At that time, China Vanke was very respectful to Mr. Sun Wenjie. It is a state-owned enterprise and a state-owned enterprise, but it does not affect its operation according to the laws of the market.
Later, Vanke established a “Pirates Plan”. A group of Chinese overseas officials went to Vanke. I have received the news. Mr. Sun proudly stated that many of their cadres have been reused in Vanke. CSCEC’s corporate culture is sustainable and has not been affected by Vanke’s forced “borrowing” of its cadres. It is still moving forward. Not only went forward, Sun Zong went to China Construction Corporation to make a performance.
As far as I know, the real influence on China’s real estate industry in China now can be said that the backbone of half of the country is derived from China Shipping. Mr. Sun Wenjie did not because he was a state-owned enterprise cadre. Instead, because of various limitations, he created a contingent of rules, technology, and management in this limitation. anodized aluminum sheet
When Shi Jianjian made orange, Sun Wenjie created China Shipping. One is private and the other is a state-owned enterprise, but it all embodies the craftsmanship. This spirit is not affected by ownership. China’s future transformation and development should combine different resources and should not emphasize the difference in ownership.
The craftsmanship has only begun to play its role in China. It is precisely because we have been in the silver age from the Golden Age that the craftsman spirit has only appeared. How the company strives for excellence, how to make products, especially after our products are sold, how to take customer orientation first, and how to manage property management in the last step, these are just the beginnings now.
What is the craftsmanship? I think the first is to feel at ease with the work that you do. I don’t want to say that I love you and my friends after 80s and 90s. I want to say that if you don’t love, you have to do it well. “There is no intention of planting flowers, and there is no intention of planting flowers. I have a lot of goals. I really want to do a lot of things I can’t do.” But in the course of things that you cannot do, you have been working hard and doing it seriously. It is accumulated and nutritious to you. When the real opportunity comes, it will give you more help. anodized aluminum sheet
3, why Vanke should be international
First, China’s reform and opening up is an international process. When I left China in 2011, many Vanke businesses were working with foreign companies, although we have almost 100% of our business in China. In the future, our mainstream business must be in China, but we have already cooperated with international funds from Japan, Singapore, and the United States. anodized aluminum sheet
Especially in Singapore’s GIC, we have established a joint venture company and the cooperation is very enjoyable. GIC 100% commissioned Vanke to manage, did not send any person, even as long as the investment project does not exceed 1 billion yuan, the management team can be set, to the board of directors on the record can be. Our first project to invest in the United States draws on the experience of GIC. Now cooperation has expanded to more projects.
Vanke arrived in a strange market, using a strong relationship or a weak relationship? Obviously weak relationship, we rely on the brand image, Vanke’s brand believes each other. When the company develops a certain scale, the most important thing is to rely on the brand.
What is the purpose of Vanke’s internationalization?
The first is learning. Obviously, Europe and the United States are mature market models. Shanghai, Beijing, Guangzhou, and Shenzhen have begun to transition from developing to mature markets. We must first take a step-by-step approach to see what China will do in the future. anodized aluminum sheet
The second is to establish a network relationship and go out and invest actively to turn a passive network into an active network relationship and let the world know you.
The third point is the real settlement, providing consumers with international services.
The real marketization of property management in China has only begun. It has great prospects and space. Property management must be technological in the future, applying the latest technology, but also trying capitalization and financialization. The property industry should play an increasingly independent, increasingly professional and increasingly technical role in the process of urbanization in the future. It will eventually become an influential and appealing industry through integration of talents, capital integration, and integration in all aspects. . anodized aluminum sheet