There is an old saying “China Cleverness may overreach itself.” rules, more places, in order to better, but also more freedom. No rules, will be a mess, lacking spirit of cooperation, the efficiency is also impossible. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
Tokyo chamber of Commerce and industry research institutions of Japan data research company, Japan more than 150 years of corporate history up to 21666, and in the next year and 4850 will be 150 years old birthday, year after year after year will greatly and there will be 7568 full 150 years old birthday… And in China, the oldest enterprise is founded in 1538, after 1663 Liubiju, scissors time-honored Zhang Xiaoquan, plus Chen Liji, Guangzhou Tongrentang pharmaceutical and Wanglaoji three enterprises, more than 150 years old China existing only 5 home.
The average life expectancy of small and medium-sized enterprises Chinese only 2.5 years, the average life expectancy of group enterprise is only 7 to 8 years and 40 years, the average life expectancy of European and American enterprises, the average life expectancy of Japanese companies for 58 years, compared to far. Japan is known as the “craftsman”, its technical structure enterprise groups like “Pyramid” chassis. A large number of each have hundreds of years of outstanding director of small and medium-sized enterprises. These enterprises may be less than one hundred employees, but the long-term to provide high technology enterprises, high quality parts and raw materials. Many small and medium-sized enterprises have some intermediate products in the world market, the absolute share of intermediate technology, and even many of them alone.
Japanese born character of the pursuit of the ultimate perfection, rigorous, dedication, excellence, when that technology is not perfect and not get shot. In technology development, Japan has three index ranked first, first in the world’s R & D funds accounted for the proportion of GDP ranked first in the world; the two is dominated by enterprise R & D funds accounted for the proportion of R & D funds the first in the world; Japan’s core technology patents accounted for more than 80% first in the world. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
This means that the whole country of Japan attaches great importance to technology development, but also tell us why Japan Science and technology economy is not simply unparalleled in the world. And then build the factory efficient operation “, Japan is still a big gap in the economic base construction, enterprises not only lies in the surface of TOYOTA, Matsushita, SONY, Canon, Hitachi… But more in the international market in many areas of” Invisible King “. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
China is still far away from power and has a long way to go. If it wants to become a real economic power, it can’t rely on real estate, stir up finance, blow up the IT bubble, but also need to learn from Japan and be practical and solid in developing solid industry support.
There are many reasons for Japanese longevity enterprises focused. Japan and Europe longevity enterprises do better, Japanese companies pay attention to investment strategy, focus on long-term investment and investment benefits, often consider decades after the market positioning and change of Japanese enterprises is a society, pay attention to employee benefits. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
The West pays much attention to the interests of shareholders. But from the perspective of modern capital theory, the capital interest rate of Japanese enterprises is not necessarily as high as that of Western companies, but they can keep their long-term interests going on. But the hot topic of debate in recent years in Japan is whether we should focus on shareholders’ interests.
Reflect on how Chinese enterprises manage to think? （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
In my impression, most entrepreneurs Chinese, especially in Jiangsu and Zhejiang entrepreneurs seem to have a talent for making money. So, many people in the industry, small achievements, they immediately started the “diversification” strategy, the real estate investment, stock investment, good big power, quick success is characteristic of Chinese habit the government is so business people, so it is not surprising. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
The impression of Japanese entrepreneurs seems to be more interesting to the products themselves. I went to Japan to communicate with a young entrepreneur in Japan. Their company is making automobile bearings. To be honest, automotive bearings are indeed a small product in my eyes, which is nothing.
But he said his product, start dancing, eyes shining, seems to enjoy special design and production process. I ask, originally his father is chairman, his brother is the general manager, he is in charge of technical director, vice president. The company is small, 100 people, but the customer service is TOYOTA, Honda, SUZUKI these famous company.
They don’t seem to have any other business in their homes. He says that there are too many things to study in the light bearings, and a few generations can’t study it, and where can we have the energy to do something else? （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
From the difference between them, I understand that Chinese people only make money, and Japan is the cause of doing business. The two results can be imagined that there are tens of thousands of enterprises in Japan, but there is no one in China. That’s why.
In fact, we carefully look at the world famous brand, whether it is Nintendo, Microsoft, Nikon, Mercedes, TOYOTA, McDonald’s, they seem to always focus on one area, always in their industry more and more deep, more and more have fun, bigger and bigger. And our business we are not completely successful, also began to engage in investment, real estate, and even health care products, busy making money and serious neglect of the typical, worthless.
This is probably China between our brands and Japanese brands where the gap. Remember some time ago CCTV reported a Zhejiang area, this area can quickly have a product of global top production capacity, but also within a short period of time and give up the original industry in an industry, then and quickly become another industry in the top three. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
But no matter what the industry, plant is always so shabby, equipment is always so simple. So, they cannot afford any they are exposed to wind and rain, earn some money, but the accumulation of wealth is not sustainable, they did not get the respect of your peers.
I was in Tokyo when the center of the promotion of small and medium enterprises, led us to visit the leadership has a few words let me remember: “now you Chinese too much, your learning ability is very strong, like running, we ran in front of you behind, you catch more and faster, we are increasingly worried about being you catch up. So, we will not innovation.
To innovation, we must increase investment, increase investment will have to raise prices, so that we can keep a slight advantage in the cruel competition, we can live. So we must focus on innovation, we must, we must strive for excellence, which is forced to you ah “. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
To tell the truth, when it comes to these words, my face is burning, his words on the surface of said in praise us, that we have a strong ability to adapt, but actually we don’t understand the focus and innovation in criticism, copycat, plagiarism. Our technical level and ability could not become the Japanese threat just say it, we should know Chinese. There is an old saying, a difference in the world, let alone a lot?
With the rapid development of Chinese economic reform and opening up, from government to business to the people have become very impetuous vanity, boycotting one China economic development of Japan does not need help, it is a foolish arrogant ignorance of things, China production technology many core technologies and equipment from Japan, and can replace national life. Aspects are also full of Japanese technology and products, the core technology of domestic products inside the instant is still Japan, but all this is irreplaceable.
We are not even in the situation, China jipinjiruo for hundreds of years, so a little achievement is particularly proud, this is very dangerous. So, I want to say is that entrepreneurs love should be products and brands, rather than money. Money is a result of the operation rather than business goals.
[different understanding of technology]
In the eyes of Chinese entrepreneurs, technology is basically equal to advanced equipment, so the equipment of Chinese boss is more advanced than that of one, but the cost training technician is reluctant to do so, and the boss who trains all the staff is less. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
Remember to do when the furniture company corporate image design, heard a true story, a furniture company boss 7 million 500 thousand bought a Japanese equipment, but it takes 400 thousand training a group of technicians are reluctant, that they do not know how to operate the machine itself, only to spend 500 thousand to repair. In fact, such examples in the China meet the eye everywhere.
Far not said, say us for example. Chinese businessman back camera than a high-end, from the Canon 50D to 5D-MAX2, and 1DS-MAX3, a more than a professional, than a high-end, but a closer look, they are used to buy dummies. The camera is easy, because we “not bad money”, but was reluctant to take the time to learn, to study.
I have a lady, I see her photos and asked me what type of, I said my Canon is only ten thousand or twenty thousand, she said that her family is Canon more than 150 thousand camera, but the shot effect is not good. So I took that as long as people, narrow equipment, shot it’s best, this view is clearly a bit funny and stupid.
Japanese with Chinese is not the same, they buy equipment may be very careful in reckoning more willing to spend money, but learning technology, and digestion technology is more willing to spend money and energy. To make an inappropriate analogy, our equipment is 100 points, their equipment may be 80 points, our ability to use may be only 30 people. Use 95 points, 100 x 30%, only 30 points, and 80 x 95% with 76 points. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
They beat us 100 points with 80 points of the equipment equipment, this is the gap, but also the soft power gap. Therefore, the equipment is not the most important, the technology is the most important, the key technology is a comprehensive digest and full grasp. In fact, if an enterprise engaged in design and production a product, they have mastered the information resources and technology will be more and more systematic and in-depth, the advantage is more and more obvious, any new entrants to catch up in the short term is impossible.
Also, China business in Japan and the gap can be summed up in one sentence: the surface can understand, can’t learn, it is not adhere to. As a simple example, Japanese day workshop floor pier ten, so as to keep the environment clean and the quality of the products. The day I heard later, guarantee ten times a day, a lot of unremittingly. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
Our first three days of the ten no problem, past a week, ten times eight times, eight times five times slowly, five times two times, the last three days, every five days, once a week. We can’t guarantee even one of the most basic things so many of the details. Technical indicators, is in such a relaxed self deformation, thereby affecting the product quality and business reputation. What if things go on like this, the brand?
[different understanding of speed]
Chinese work especially love the pursuit of speed the great leap forward, grandiose, quick effect is extremely serious, Chinese love do pay attention to immediate, pay attention to the so-called efficiency and speed. Japanese seems to be different from ours. Our guide yingzi said that Japanese looks very formal and rigid, behind is rigorous, meticulous, dedication, excellence, dedicated, professional, serious.
The Chinese are more flexible behind is a small smart, Jerry, opinionated, crudely made. But in fact we can see that the development of the Japanese economy is very far away in our front, structure and development quality is far better than us. Japan’s economy on energy consumption and damage to the environment, and we can is not at the same level, and a world of difference. We unit energy consumption is Japan’s 150 times, that is to say the same thing in Japan, creating value is 150 times higher than us.
This has driven us to ponder: what is fast, what is slow? We love GDP digital data, regardless of the source structure, as long as large, can be a show of the capital, as we now show off GDP, we never see the structure (not water) into 7 or more foreign capital contribution, and the rest is the real estate bubble sell resources in exchange for blood GDP, while profits back to the developed countries, we have beautiful GDP data and taxes and pollution of the environment.
Japan’s development of economy is to benefit the people, so that the quality of life has higher pursuit of quality. China’s development of economy is used to compete and show off. Even worse, most people’s blind patriotic enthusiasm will make China take more detours. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
Don’t like the new city Chinese Road, just fix and dig laying gas pipelines, and half a year to lay pipes, a few days and dig shop liquefied gas. We repair the highway speed and make the world amazing! Unfortunately, often go to the highway will find here in the road there in the road, it was not renovated highway repair for two or three years.
These are calculated in GDP, to build a road one hundred million, fix it again and have to spend eighty million, fix it again have to spend fifty million, our GDP is 2.3 million, people spend one hundred million or 120000000, fix, look a bit more money they spend on the surface of the family speed is a bit slow, but once in place, don’t toss and waste. In my opinion, the so-called “fast”, first of all to guarantee quality as the premise, only so fast, it makes sense that it comes to go, was soon to die quickly, also built quickly but fast. We should follow the development of any scientific laws, do not want to happen overnight, in violation of the laws of nature are doomed to spoil things by excessive enthusiasm, ended in failure, so do the brand.
Japanese brands such as SONY, Matsushita, TOYOTA, Canon and so on, at least spend tens of hundreds of years to build their own brands, and in addition to Chinese time-honored outside (in fact, the quality is not so different), the real market brand yield index but also twenty or thirty years.
So, we don’t be impatient, not instant success, Jingxiaxinlai, loneliness, dedicated to the development, after fifty years Chinese there will be a number of large brands, but if the China as in the past so quick, impatient, ambitious, opinionated, Chinese will never appear world-class brand.
In fact, what is the brand? Brand is a kind of experience for consumers, or is a credible commitment to enterprises is the profit tool. Therefore, the brand is essentially a kind of investment. Of course, some investment can be immediate, but some investment may see no apparent short-term returns, but need to wait a long time later to be able to see the results, far sighted people know how to increase investment in brand building, because he has the patience. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
Some people will be discouraged when they see that their investments in brands are not rewarded in the short term. They think they are not as good as stocks. They will get substantial benefits from the purchase. As time goes by, he will find himself making a very serious mistake, and by that time, this mistake has been irrevocable.
I once had a client is Hebei Benya garments, his boss told me very depressed, “before our factory and garment size of Tianjin David almost, our business better than their orders, do not come, so we think there is no need to do brand. But at this time, see Dawei clothing do the value and significance of the brand, increase in brand investment, create their own brand through a variety of ways.
Now the situation is the same, a shirt, a “David” can sell hundreds of thousands of yuan a piece, while playing on their brand can only sell tens of hundreds, quality, materials, workmanship. The boss Benya as like as two peas now know is wrong, to spare no effort to catch up, but at the cost of much, as can be imagined.
[different understanding of rules]
The so-called “rules” is stipulated and rules. In this respect Chinese is always better than Japanese “smart too much, you can always find loopholes in the rules, always clever. But Japanese is not the same, they look silly, only know the hell-bent strict compliance. Therefore, Japanese very punctual, never late to this point, and Chinese often late, from the plane is never late, dating is always late, and there are reasons to emerge in an endless stream.
In addition, Japanese are special respect, even if the ornamental and the combined plain properties, especially the familiar friend, also broke up when I just started to bow and scrape, really a little uncomfortable look, always feel a little fake, so cooked all? They later discovered this kind is genuine, maybe Chinese let me feel too hypocritical form a sense of trust, but now I’m very ashamed, I can not because the world is not sincere people think that all people are not sincere, not to mention the Chinese myself not sincere, I cannot be so easily that others are not sincere, this is my ignorance and not polite. （EN10204-3.1 、DIN ASTM GOST GB JIS ANSI BS）Approved laser cut steel plate Manufacturer
It is also with the “rules”. Because Japan is a great emphasis on the etiquette of the quality of the country, so that the formation of a rule and order of the society. See as China characteristics in Japan fall over each other car, but in fact not according to the rules of queuing delay time, but will save you time. If they are going to squeeze, but overall will be a waste of time. May we all understand this truth, but Chinese is not.
The Olympic Games in Beijing, Shanghai in World Expo, we only than in the number of participants, and never look at the key technology, before the low quality is still low quality, so Chinese only a small smart, from the government official to the enterprise boss executives, to ordinary people all the time in the performance of our cleverness, we not only paid a heavy price for your small smart but, we still have not changed to a social progress and civilization, has a direct relationship with people’s understanding of the rules. The rules more, better order, freedom is also more. There are no rules, will be a mess, lacking spirit of cooperation, the efficiency is also impossible. There is an old saying China “Cleverness may overreach itself. said,” perhaps that is the reason why sad, alas!