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Was founded in 996, 1997 years stationed in the mainland, 1999 hit 240 billion revenue performance, 2010, revenue 404 billion yuan, replacing the retail industry, Chinese become Carrefour and Auchan with champion.2011 years listed in Hong Kong. The market share of more than Verma, became the largest retailer in China. Darunfa, Invisible King. Expert Manufacturer of machine shop services
The outbreak since 2014 in the “closed shop tide” let people think retail electricity supplier under siege on the retailers closed shop unable to get up after a fall, data from 201 to 212; with the rising number of closed shop, the outside of the closed shop issue already numb, some people call it the Chinese entity retail of the “new normal”. But this does not represent all the retailers, there is an offbeat, operating for 19 years, never had a store. Expert Manufacturer of machine shop services
It’s RT mart!
Invisible King, running 19 years, never shut a store
It is a large chain of hypermarkets in Taiwan, was founded in 1996.1997 years to enter the mainland market, the establishment of the Shanghai Darunfa Co. Ltd., Darunfa first stores Ping Zhen stores opened, followed by Shanghai, Ji’nan Darunfa Darunfa also established. The first is an imitation operation mode storage third 10000 long. Stores in Mainland China but when it begins to change sales formats, change business models. Expert Manufacturer of machine shop services
According to the Chinese Franchise Association report, 1999 Darunfa hit 24 billion yuan in revenue performance.2008 Darunfa, a total of 101 stores in the mainland, the sales income is 33 billion 546 million yuan, a single store annual sales of 332 million yuan.2009, Darunfa revenues of 40 billion 431 million 690 thousand yuan, the performance of a single store 336 million, representing a growth of 20.5%.2010 years. The revenue of RMB 40 billion 400 million yuan, replace the retail industry, China Carrefour become champion of.2011 in July 27th, Darunfa and Auchan merger listed in Hongkong. With the “big hair” and “Auchan” retail market share of more than Gao Xin, WAL-MART became the largest retailer.2013 annual sales of 80 billion 700 million, as of July last year, RT has been out of 268 stores in the mainland. More importantly, in the mainland retail industry competition intensified in the background, Darunfa created the industry did not close the door 1 The wonder of the store. Expert Manufacturer of machine shop services
From the initial to the warehouse supermarkets, divided from the first to adhere to the national unified architecture for large district system, never want to do business to try O2O, the local supermarket chain, is actually China retail entity in invisible champion. So what is the Darunfa how to do in the Chinese Super city brand talent shows itself in fierce competition in?
First, the president personally siting, choose to adhere to the opening
There is a saying in the industry, do a shop, the first is the site selection, second is the site selection, third or site selection, visible location of the store sales play a vital role
Darunfa location concept is: careful selection, patient. “Instead of going bad, does not open, we pay special attention in the area of the site, Darunfa assistant chairman Hong Wankang said. In order to investigate the location before the property, President of Darunfa often lay down and go to the field survey, a detailed understanding of the local market the situation before the last word. Expert Manufacturer of machine shop services
In fact, WAL-MART, Carrefour, when foreign hypermarkets represented with the owners signed a lease agreement with a “exemption from” clause, regardless of the long term, if poor management, businesses can be several months in advance notice to the owner, select the appropriate time “retreats”. But Hong vincant does not agree with this he believes that the practice can be adjusted to the store address, but once selected, just keep off. Thus, Darunfa can in the network just determined on the occasion of the new stores laid a very good foundation, profits they rent lease industry always the lowest level, the longest, and get the profit is the lowest cost.
Two, “100 points” stores, every family is the best ever. Expert Manufacturer of machine shop services
Another achievement, RT Mart “open a shop, a success” is RT mart’s “100 points” concept; in RT Mart internal, there is a provision: “every open a new store should become RT mart, the best store ever, the store team to reach 100 points.””
The RT 100 is what meaning? Its true meaning which refers to the team this shop no matter for Darunfa are difficult to open, than it is now the team to do better, which means that now the team has been able to Darunfa the store opened before the deadline all enterprises in settling down stores business intelligence into this store’s operation went. Expert Manufacturer of machine shop services
To ensure this, Darunfa company will send the most experienced manager to set up the team, the manager to lead is very experienced director, director teamed up to open new stores, so it can ensure that this store’s operation level begins at a very high level. Expert Manufacturer of machine shop services
Three, the essence of retail – retail is the store show
Huang Mingduan is the founder of RT Mart stores in one hand, he often speaks in the internal sentence is “the traditional retail stores is to show” today. Although this sentence is not fresh, but really can do “stores show”, reflected in Darunfa everywhere. The details of the Midsummer Festival, before and after a few pieces of mahjong mat wrapped around the body mannequin “show”; books opened, the color of the page break out of fancy “show”; most of the show is in the fresh area, purple grapes, white grapes, various varieties of grapes placed into a “grape manor”, next to the beautiful wine rack again put two bottles of dry red, dry white, tying together even wine. Expert Manufacturer of machine shop services
Makro is taking the warehouse line, and Darunfa walk is exquisite store line, beautiful decoration and selection of goods as soon as it won the passenger.96 Darunfa started, when the whole of Taiwan is almost Wankelong world, but two years later, Darunfa will Wankelong students crowded the top three, Wankelong after years of losses in 2003, the withdrawal of Taiwan.
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